Today recession had badly hit the world and shattered the financial stability of several million people. Recession hit consumers have to think twice before buying, their purchasing ratio has reduced drastically, they look for better deals and have diverted to different bands and stores. The attitude of consumption is also changed to quite an extent. The business owners are looking for change in their marketing strategies and reducing the product pricing according to the current economic conditions.
The current state of the market is quite unfruitful for both the business owners …